2024 is the perfect time to start a home care franchise

If you’re considering starting your own home care business, 2024 could be your time to take the leap! Now more than ever, older Australians are choosing to age at home for as long as possible. They need access to high quality services that enable them to live independently and enjoy good health.

Here are five reasons why you might want to consider starting your home care business this year.

1. Home care is the future of aged care in Australia.

A recent survey undertaken by the Aged Care Taskforce in Australia found 90 percent of respondents had a strong preference to age at home for as long as they can. Some of the main reasons included wanting comfort and privacy, valuing their independence, experiencing better mental and physical health at home, and preferring to stay connected to family and friends in the local community, rather than moving out of area into a residential facility.

This desire to live at home is creating an unprecedented demand for home care, as more seniors require services such as personal care, domestic assistance, transport to appointments, and healthcare at home. By starting a home care franchise, you can tap into this growing market and provide essential services to support seniors in your local area.

2. The care industry is resilient.

The Australian government active supports the home care sector through funding programs such as the Home Care Packages program and the Commonwealth Home Support Program (CHSP). In this year’s budget, the Government announced a $531.4 million investment to provide an extra 24,100 Home Care Packages in 2024-25, so more Australians have the option to live at home. Investment in home care will only increase as a more desirable option compared to residential care.

The bottom line is that regardless of economic instability, the need for aged care is constant in our society. Investing in a home aged care business means you’re entering a stable market with consistent demand.

3. It’s a great fit for our diverse population.

In Australia, there are over 1.2 million older Australians who were born overseas. Home care enables these seniors to live comfortably in their family home, where they can be close to their cultural community and support networks. This results in better health outcomes, as well as improving social connectedness, identity, and overall wellbeing.

Being a local home care provider is a great way to offer inclusive and bespoke support, especially if you hire care workers who have a second language other than English, and are able to build a relationship with clients from the CALD community.

4. You won’t have to go it alone.

Many people who open their own home care business are healthcare professionals or case managers who are highly skilled at providing care services, but may not have experience in running their own business. Starting a business is an opportunity to try something new with the safety net of a team behind you.

One of the biggest advantages of joining a franchise like Home Caring is comprehensive training and support you’ll receive from the head office. From training programs that cover different aspects of the business to ongoing support in marketing, recruitment, compliance and more, you’ll have the support you need to get started on the right foot, and grow your business.

5. Take advantage of great growth potential.

In today’s market, with an ageing population and more people avoiding residential care as much as they are able, home care franchises can take advantage of a huge growth potential and scalability.

The structured business model of a franchise, combined with the growing demand for home care, creates a robust platform for long-term business success. You’ll also have an opportunity to make a positive impact on your community, providing essential services that improve the quality of life for seniors and their families.

Looking for care franchise opportunities? Ready to take the next step? Home Caring provides motivated individuals with a unique 50/50 franchise partnership to launch a successful home care business in the local community.

Thanks to our highly experienced team of experts, you’ll also receive ongoing support and training along your journey. To find out more about starting your care agency franchise, please get in touch.