Frequently Asked Questions
Franchising is about being in business for yourself but not by yourself.
Franchising is where the Franchisor grants a licence to a Franchisee the right to distribute and market a product or service and use their business name and/or trademarks for a fixed period, in return for a fee and a share in the income generated.
Under the Home Caring partnership franchise system, the Partnership Franchisee has the opportunity to conduct a business using the Home Caring brand names, systems and products.
According to the Franchising Code of Conduct, a business is deemed to be a franchise where:
Starting a new business can be risky. By purchasing a franchise, you can reduce the risk to some extent as you are buying a business with an established, successful business system and brand. In addition, you receive comprehensive initial training, ongoing support, advice and training. Small businesses often find it difficult to obtain the appropriate licences whereas a franchisor will usually assist in the process.
You have already started the journey. This is not necessarily a quick process, as both parties need to be sure that the right decisions are made. Simply contact us by completing the enquiry form on the Contact Us page. Also see Stages of Entry on this web site.
Absolutely, this is a franchise where your role is to manage the franchise, using your depth of knowledge and experience in the health sector.
We believe that the best head-start you can give your business is to commit yourself to it, so you can fully understand every aspect of the operation.
The Initial Fees are paid by the new partnership entity that we create, not by you as an individual. You will invest equally into that entity with the Franchisor. The Initial Franchise Fee is the payment for the grant of the right to use the valuable intellectual property, which includes the brand names, operational systems, existing business relationships and the Home Caring business opportunity.
As a Home Caring Franchisee, you will receive a comprehensive Training Program on all aspects of your Home Caring business, customer service techniques including finding and retaining client, and hands-on training in the management of the business day to day.
Provided that you have complied with our policies and procedures during the initial term and notify us of your wish to renew within the required time, you will be able to renew the franchise for a further two terms.
You should be aware there are several requirements set out in the Franchise Agreement that need to be met before the franchise can be renewed and you will have to pay the legal costs of arranging the renewal. You also must sign a new Franchise Agreement which may contain new or altered conditions. If you have proven to be a successful Franchisee, it is in our interests to have you renew. Full details of this process are included in the Disclosure Document.
You will be given the opportunity to reserve a particular marketing area providing it is still available.
We have used a specialist Geodemographic company to assist us in the establishment of Marketing Areas, based on the numbers of people that need care in the home, the number of people receiving government payments and languages other than English spoken in the homes.
Your chosen location will be based on the potential target market of potential clients requiring care. It will be an exclusive marketing area and the franchisor will not open a competing outlet or franchise another outlet within that territory.
No. When you join Home Caring we will be your partner and help you become comfortable with the way you operate your business. Whilst you are a part of the Home Caring network support is just a phone call away.
Yes. Our franchise system has been designed to provide all Franchisees with an opportunity to contribute ideas and feedback and help improve the way the business operates for all franchisees. We have developed a sharing, caring culture in the organisation.
Yes, your shareholding in the franchise is yours to sell under certain conditions, to someone who meets with our approval just as you did, and then continues on with the franchise.This is a very important issue which differentiates owning a franchised business from just holding down a job. The more profitable your business is the greater is its sale value.
When you leave a job, the value you have created stays with the company, as a shareholder in the partnership franchise, it stays with you.
The initial investment in your Home Caring partnership franchise depends on many factors, such as how quickly you can acquire new clients and how you control your expenses. We will provide full details in a template Financial Model after you have completed our Confidentiality Agreement.
As a broad guide your investment for your shareholding would be around $50,000 to $100,000.
There is an ongoing Franchise Service Fee or Royalty based on a % of sales revenue which covers:
There is no ongoing Marketing Contribution. The Franchisor organises marketing and advertising for the total brand nationwide, including the web site and national advertising activities, which benefits all franchisees.
You will need to support this national activity with your own local promotional activity. This involves networking in your own community and making connections with people in your marketing area that can provide referrals for people needing care at home.
We are targeting people with experience in the health sector and especially those who understand the Aged Care and NDIS sectors.
Our most successful franchisees have come from the health sector. Registered Nurses, employees of home care service providers, allied health professionals have all made their mark.
We also look for applicants who like meeting people, building a business, achieving goals, retaining clients, leading a team and most importantly creating a profitable business.
The quality of our franchisees and support team is critical to us. Prospects looking at our business opportunity will need to share the core values and culture of our business and embrace our vision and mission in their daily business.
It is vital that we bring in people who “fit” our culture and bring with them the proper “attitudes” and “attributes” to be successful in our business.
Home Caring has been successfully operating for several years and continues to grow at a healthy rate. The in-home care and support sectors are growing rapidly, particularly for the ageing, those with dementia and people of all ages who need disability support.
Our revolutionary partnership franchise model has enabled many people to fulfil their dream of owning their own business and making a contribution in their community.
Home Caring will assist you in obtaining the necessary licences to operate the home care business in the Aged Care and NDIS sectors.
Browse through the other pages on this web site and if you are interested in getting more information, please complete the enquiry form on the Contact Us page.