Stages of Entry

The steps to becoming a Franchisee

If what you have seen interests you, please get in touch for an initial discussion. There is no obligation at all, but we do need a few details to be able to understand a little more about you, the location that interests you and what is motivating you to get in touch with us.

After our first discussion, we will forward a Confidentiality Agreement for your signature, so that we can begin to share with you the necessary information to help you make the right decision regarding this opportunity. We will also ask you to complete an Expression of Interest, with more information about your situation.

Once we have received the completed forms, we will contact you to arrange a first meeting. This could be face-to-face, but if this is difficult for you, we can arrange a Skype or Facetime call.

Prior to that meeting, you will be asked to take an online psychometric profiling survey, to confirm that you would be a good fit for our business. We believe it is very important that you and the business are a good match, particularly that you share the same culture, values and stages of growth.

The First Meeting

The first meeting will discuss your application in more depth and provide you with an informal, yet comprehensive introduction into the business opportunity. It is really a “get to know you” session where both parties may form further opinions as to the overall suitability of the application.

You should make your decision from a commercial point of view. At this meeting we will also discuss the financial aspects of the franchise and will go through a Franchisee Financial Model template. You will be sent a blank copy of this template so that you can work out whether the opportunity will provide you a sufficient income stream, a reasonable return on your investment and build a business that will grow in value over the years. This will also be a valuable tool to share with the advisors you are recommended to consult prior to investing in the opportunity.

Visiting a Location

Where appropriate, the franchisor will invite you to spend some time at one of the current locations to gain a greater understanding of how the business operates.

If you wish to proceed, you will be provided with the legal documentation including Disclosure Document, draft Franchisee Agreement, a copy of the Franchising Code of Conduct and if necessary, the Shareholders Agreement. This will enable you to examine the documentation and get advice from lawyers or business advisors who are experienced in franchising.

Further Discussion

A further discussion will be arranged to go through the results of your due diligence, the results of your Financial Modelling and the information provided by the assessment profiling. Any issues arising from the documentation should be resolved by the end of this meeting or very soon after.

An Informed Decision

The next stage is for you to make an informed decision. If all is satisfactory and both parties agree to the details in the Franchisee Agreement, the Franchisor will organise the drawing up and delivery of the Final Franchisee Agreement.

The Franchisor will request from you a completed Franchisee Questionnaire containing the key details about you, necessary for the Franchisee Agreement to be completed, and instruct the Franchisor’s lawyer to prepare and send out the Franchisee Agreement in its final form to you, together with a Prior Representations Deed for your completion and signing prior to jointly signing the completed Franchise Agreement.

The Code of Conduct states that you cannot enter into an Agreement until at least fourteen (14) days have elapsed from receiving the final documentation. This time will allow you to review the above documentation with your advisors, begin arranging finance and follow up any other questions you may have about the business.

The Final Meeting

The final meeting will be the formal signing of the documentation by both parties, including the Representations Certificate, Franchisee Agreement and any other items such as a Shareholders Agreement.

At this point you will pay the Initial Fee, Training Fee, Initial Marketing Fee and the any other payments as described in the Disclosure Document and set out in the Franchisee Agreement.

There is a mandatory seven (7) day cooling off period from the date of signing the Franchise Agreement.

Any payments made to the Franchisor are fully refundable if you withdraw from the Franchisee Agreement during this seven (7) day cooling off period, with the exception of the amount specified in the Franchisee Agreement for reasonable costs incurred by the Franchisor.

Training and Commencement

Training and commencement dates will then be agreed upon. The Franchisor will confirm and approve the location and finalise the opening timetable.
Once you have completed your initial training you will be able to start your new business.

Please note it can take several weeks from your initial enquiry to get to the commencement stage. The time taken is critical to ensure that both parties are committed to the process and have both undertaken the necessary due diligence to ensure the decision to invest in the franchise is a sensible one.

Browse through the other pages on this web site and if you are interested in getting more information, please complete the enquiry form on the Contact Us page.